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About us

Enhance your decorating skills


It's not that easy to create stunning cakes without the right tools. Can you imagine a chef cooking without their essential kitchen gadgets?

There’s no secret, it’s time to equip yourself with the best tools for cake artistry.

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Your Cake Decorating Destination


Working at our cake decorating equipment shop is delightful, where creativity meets convenience. With our extensive range of tools, accessing the perfect supplies has never been easier.

Get the cake decorating tools you need, when and where you need them.

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Increase your creativity

Meet our team

Passionate artisans fueling our growth

Tony Fred

Chief Executive Officer

Founder and CEO, Sarah is the driving force behind the company. She is passionate about cake decorating and is committed to providing the best equipment and supplies to our customers.

Sarah Johnson

Chief Commercial Officer

John has a passion for baking and has been in the cake decorating industry for over 10 years. With his expertise, he has helped the company to become a leading supplier of cake decorating equipment.

Emma Johnson

Chief Technical Officer

Jane is a talented cake decorator and instructor with years of experience. She leads our team of experts and is dedicated to helping our customers achieve their cake decorating goals.

Iris Joe

Chief Financial Officer

With her extensive knowledge of the industry, Emily ensures that our products are of the highest quality and meet the needs of our customers. She is dedicated to providing excellent customer service and support.